The "Road Trip ON" Mantra Tee
Let’s be honest: even the most "Purposeful Travel" comes with a few surprises—a missed exit, a sudden snow squall, or a "hidden gem" that turns out to be a three-hour detour. ☕️🛣️ We designed this shirt for the explorers who know that the best way to handle the unexpected is to just keep driving.
Featuring the iconic steering wheel graphic and the bold, clear reminder to "KEEP CALM AND ROAD TRIP ON," this tee carries a clever secret. Look closely—that ON isn't just a direction; it's a nod to our home province of Ontario. It’s the ultimate uniform for a stress-free adventure through the heart of the Great Lakes. 🌊🌲
Why you’ll love it:
-
The Clever Design: A double meaning that celebrates the spirit of the road and our ONtario roots all at once.
-
The Mission: Reminds us that travel is about the attitude you bring to the highway, supporting our goal of discovery and local pride 🇨🇦.
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The Philosophy: "To be Rudderless is to surrender to the unknown, but trust the journey." When you keep calm and road trip ON, you’re exactly where you’re meant to be.
Trust the road, keep your hands on the wheel, and just keep driving. Your next favorite memory is just around the bend. 🗺️✨
The "Road Trip ON" Mantra Tee Size Guide
| Size label | Length | Width |
|---|---|---|
|
XS
|
27
|
16 1/2
|
|
S
|
28
|
18
|
|
M
|
29
|
20
|
|
L
|
30
|
22
|
|
XL
|
31
|
24
|
|
2XL
|
32
|
26
|
|
3XL
|
33
|
28
|
|
4XL
|
34
|
30
|
Ontario Collection
The "Open Road" Ontario Graphic Tee
There’s a specific kind of magic that happens the moment you put the car in drive and watch the city skyline disappear in the rearview mirror. 🚗✨ Whether you’re navigating the rugged beauty of Northern Ontario or discovering a quiet coastal town in the Maritime regions, this tee was made for the journey.
We designed this shirt for the traveller who values the "hidden gems" over the tourist traps. Featuring a minimalist map of our beautiful province and the path of an unfolding adventure, it’s a reminder that the best stories aren’t found at the destination—they’re found in the local diners, the Indigenous landmarks, and the winding backroads along the way. 🗺️🌲
Why you’ll love it:
-
The Vibe: Soft, breathable, and ready for a 10-hour drive or a casual coffee stop at a local bakery. 🍩
-
The Mission: Represents a commitment to Purposeful Travel—respecting the land and celebrating local entrepreneurs. 🇨🇦
-
The Philosophy: To be Rudderless is to surrender to the unknown, but trust the journey. Let this shirt be your reminder to enjoy the ride.
Gear up, hit the highway, and show your Ontario pride. Where will the dotted line lead you next?
The "Open Road" Ontario Graphic Tee Size Guide
| Size label | Length | Width |
|---|---|---|
|
XS
|
27
|
16 1/2
|
|
S
|
28
|
18
|
|
M
|
29
|
20
|
|
L
|
30
|
22
|
|
XL
|
31
|
24
|
|
2XL
|
32
|
26
|
|
3XL
|
33
|
28
|
|
4XL
|
34
|
30
|
The "I Am" Canadian Heritage Tee
There is a profound sense of belonging that comes from standing on the edge of a frozen Great Lake or watching the sun dip below a treeline of pines. 🌲✨ We designed the "I Am" Canadian Heritage Tee as a simple, powerful statement of identity for those who find their purpose in the journey across this vast, beautiful land.
Part of our signature 'I Am Canada' collection, this tee is more than just apparel—it’s a badge of honour for the purposeful traveller. It’s made for the crisp winter mornings at the trailhead and the cozy evenings spent planning your next 2026 road trip. 🗺️🚗
Why it’s an essential:
-
The Design: High-contrast "I AM" followed by the iconic red maple leaf—clean, classic, and unmistakably Canadian.
-
The Mission: Represents a commitment to Purposeful Travel—honouring the land, the history, and the local stories that make our province unique. 🇨🇦
-
The Philosophy: "To be Rudderless is to surrender to the unknown, but trust the journey." This shirt is for those who trust that the road will always lead them home.
The "I Am" Canadian Heritage Tee Size Guide
| Size label | Length | Width |
|---|---|---|
|
XS
|
27
|
16 1/2
|
|
S
|
28
|
18
|
|
M
|
29
|
20
|
|
L
|
30
|
22
|
|
XL
|
31
|
24
|
|
2XL
|
32
|
26
|
|
3XL
|
33
|
28
|
|
4XL
|
34
|
30
|
Canadian Heritage Collection
The "I Am" Heritage Hoodie
There is a specific kind of comfort found in a heavy hoodie and a hot cup of coffee as you watch the sunrise over a frozen Great Lake. 🌲☕ We designed the "I Am" Heritage Hoodie to be the definitive uniform for your 2026 winter adventures. Whether you're navigating the backroads of the Ottawa Valley or exploring a snowy hidden gem in the Muskokas, this piece keeps the Canadian spirit at the forefront.
Why it’s a road trip essential:
-
Dual Statement Design: Features the clean, high-contrast "I AM" text with the red maple leaf on the front, and a bold, iconic maple leaf centred on the back—ensuring your pride is visible from every angle.
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Built for the Elements: A heavy-duty, soft-touch fabric that provides the perfect barrier against the "North of 45" chill during early morning departures or late-night stargazing.
-
The Mission: Represents a commitment to Purposeful Travel—honouring the land, the history, and the local stories that define our province.
The "I Am" Heritage Hoodie Size Guide
| Size label | A | B | C |
|---|---|---|---|
|
S
|
27.75
|
22 1/2
|
22 1/2
|
|
M
|
28.75
|
23 1/2
|
22 1/2
|
|
L
|
29.75
|
24.75
|
24.25
|
|
XL
|
30.75
|
26
|
24.25
|
|
2XL
|
31.75
|
27.25
|
25 1/2
|
|
3XL
|
32.75
|
28.25
|
27
|
The "Heart of the North" Heritage Tee
Sometimes, you don’t need words to describe how you feel when the road opens up, and the first glimpse of a northern treeline hits the horizon. 🌲✨ The "Heart of the North" Heritage Tee is our most classic statement of identity yet—a visual "love letter" to the country we call home.
Featuring a clean, high-contrast design where the traditional red maple leaf and a bold heart icon take center stage, this shirt represents the passion we bring to every #PurposefulTravel adventure. It’s made for the explorers who believe that to truly love this country is to know its stories, respect its history, and protect its hidden gems.
Why you’ll love it:
-
The Universal Language: An "I Heart Canada" design that combines the global symbol of love with the 11-pointed maple leaf of unity and pride.
-
Classic Comfort: A timeless black tee that pairs perfectly with your favourite road trip denim or layered under a warm 'I Am Canada' hoodie.
-
The Mission: A celebration of the values that unite us—peace, harmony, and a shared love for the great outdoors.
The "Heart of the North" Heritage Tee Size Guide
| Size label | Length | Width |
|---|---|---|
|
XS
|
27
|
16 1/2
|
|
S
|
28
|
18
|
|
M
|
29
|
20
|
|
L
|
30
|
22
|
|
XL
|
31
|
24
|
|
2XL
|
32
|
26
|
|
3XL
|
33
|
28
|
|
4XL
|
34
|
30
|
Canadian Heritage Collection
The "I Am" Heritage Toque
There’s a specific kind of pride that comes with wearing the maple leaf while navigating a winding, snowy backroad. 🚗🇨🇦 We designed the "I Am" Heritage Toque to be more than just winter gear—it’s a declaration of identity for those who find their home in the journey.
This soft, ribbed knit beanie features the iconic "I AM" text alongside a vibrant red maple leaf, symbolizing the resilience and heart of the Canadian spirit. It’s lightweight enough for a hike but warm enough for the coldest December days in the Ottawa Valley or the Muskokas.
Why it’s a road trip essential:
-
The Comfort: Made from premium, non-itchy acrylic yarn that stretches for a perfect fit, ensuring you stay focused on the scenery, not the chill.
-
The Statement: Simple, minimalist, and unmistakably Canadian—it says everything you need to know about where your loyalties lie.
-
The Mission: Represents Purposeful Travel by honoring the symbols and values that connect us all across this vast land.
The "Coast-to-Coast" Canadian Road Trip Tee
There is a specific kind of magic that happens when you realize the Trans-Canada Highway is just one long invitation to discover who we are. 🚗✨ From the rugged cliffs of the Maritimes to the towering peaks of the Rockies, this tee is the ultimate tribute to the Great Canadian Road Trip.
Featuring the silhouette of our entire beautiful country, this design follows the "dotted line" of discovery from one coast to the other. Whether you’re planning a multi-week trek across provinces or just dreaming of the open road from your living room, this shirt serves as your compass. 🏔️🌊
Why you’ll love it:
-
The Moment: Perfect for those early morning departures when the coffee is hot and the odometer is ready for a workout. 🍩☕
-
The Mission: A celebration of Purposeful Travel that spans from sea to sea, honouring the local entrepreneurs and Indigenous stories that define our national identity.
Product Name: The "Coast-to-Coast" Canadian Road Trip Tee Size Guide
| Size label | Length | Width |
|---|---|---|
|
XS
|
27
|
16 1/2
|
|
S
|
28
|
18
|
|
M
|
29
|
20
|
|
L
|
30
|
22
|
|
XL
|
31
|
24
|
|
2XL
|
32
|
26
|
|
3XL
|
33
|
28
|
|
4XL
|
34
|
30
|
Our new collection is out now
YAAS! Ladies, it's time to celebrate!
The "Sisterhood of the Travelling" Tee [Black Edition]
The Ultimate Bachelorette Essential: 👰♀️💍
Planning a bachelorette getaway or that "last road trip" before the big day? These are the perfect matching shirts to unify your crew as you hit the highway. Celebrate the bride’s final miles as a "Miss" with a design that looks just as good in a roadside selfie as it does at a vineyard tasting.
More Girls Trip Collections
The "Industrious Icon" Canadian Beaver Tee
There is a quiet, steady strength in the Canadian wilderness, and nothing embodies that spirit better than the beaver. 🪵💧 We designed the "Industrious Icon" tee for the travellers who appreciate the hard work that goes into building something meaningful—much like the local entrepreneurs and artisans we visit on our purposeful journeys across the province.
Featuring a bold, stylized graphic in classic Canadian red and white, this design includes a signature maple leaf emblem on the shoulder. It’s a modern tribute to a national symbol that has shaped our history and our landscape. 🇨🇦🌲
Why you’ll love it:
-
The Design: A high-contrast, artistic take on Canada's national animal that stands out in any setting, from the trailhead to the town square.
-
The Mission: Every wear is a nod to Purposeful Travel, celebrating the wildlife and natural wonders that make our road trips so unforgettable.
The "Industrious Icon" Canadian Beaver Tee Size Guide
| Size label | Length | Width |
|---|---|---|
|
XS
|
27
|
16 1/2
|
|
S
|
28
|
18
|
|
M
|
29
|
20
|
|
L
|
30
|
22
|
|
XL
|
31
|
24
|
|
2XL
|
32
|
26
|
|
3XL
|
33
|
28
|
|
4XL
|
34
|
30
|
Are We There Yet (v1)
Every traveler, parent, and backseat navigator knows the phrase that defines the Great Canadian Road Trip. 🗺️✨ We designed the "Are We There Yet?" Signature Anthem Tee as a cheeky tribute to the anticipation that builds with every kilometer of an Ontario adventure.
Featuring a playful script and the "dotted line" of discovery leading from your car to the destination pin, this shirt is the ultimate conversation starter at any local coffee stop or scenic lookout. It captures that specific 'moment' when the excitement of the destination meets the beauty of the drive.
Why you’ll love it:
-
The Design: Minimalist script with a car and destination pin graphic on a comfortable charcoal base.
-
The Mission: Celebrating the humor and reality of Purposeful Travel—because even when we're eager to arrive, we value every mile of the journey.
The "Are We There Yet?" Signature Anthem Tee Size Guide
| Size label | Length | Width |
|---|---|---|
|
XS
|
27
|
16 1/2
|
|
S
|
28
|
18
|
|
M
|
29
|
20
|
|
L
|
30
|
22
|
|
XL
|
31
|
24
|
|
2XL
|
32
|
26
|
|
3XL
|
33
|
28
|
|
4XL
|
34
|
30
|
The Weekend Warrior "Grind" Travel Tumbler
Fuel your next Ontario adventure.
Whether you’re catching the first light over Lake Muskoka or navigating the long stretch of the 401 back to the city, the "Grind" Travel Mug is built for those who love the journey as much as the destination.
Featuring a bold, black script logo on a crisp white finish, this mug doesn't just hold your coffee—it holds your ambition. It’s the perfect companion for the early-morning "grind" of a weekend getaway or the daily commute.
Why You’ll Love It:
-
The Ultimate Co-Pilot: Designed with a tapered base to fit perfectly in standard car cup holders. No more balancing your coffee on the passenger seat!
-
Weekend Warrior Approved: Lightweight and durable, it’s the ideal size to toss into the back of the car alongside your "Hustle" bag for a trip to Prince Edward County or the Bruce Peninsula.
-
Spill-Resistant: Comes with a secure, flip-top lid to keep your brew where it belongs—even on those winding backroads in Grey County.
-
Sleek Aesthetic: The high-contrast minimalist design looks just as good in a boutique hotel as it does at a provincial park campsite.
The "Hustle" All-Purpose Duffel Bag
Whether you’re heading to the gym for a heavy session or packing for a weekend getaway along the Trans-Canada Highway, the Hustle Duffel Bag is built to keep up. Combining a sleek, minimalist aesthetic with rugged durability, this bag is designed for those who don’t just travel—they move with purpose.
-
The "Friday Afternoon" Ready: "Designed for the ultimate Friday afternoon getaway. Whether you’re tossing it into the backseat for a run to Prince Edward County or tucking it into the trunk for a Muskoka cottage weekend, this bag is the perfect size for your essentials."
-
The Space-Saver: "Tired of bulky luggage? This bag is structured to fit perfectly in the footwell or behind the passenger seat, making it the ideal co-pilot for your next 400-series highway adventure."
-
Local Versatility: "From the sandy shores of Sandbanks to the rugged trails of the Bruce Peninsula, it’s tough enough for the road and stylish enough for the boutique hotels."
The "Centre of the 416" Skyline Tee
We know, we know... if you ask anyone north of Steeles Avenue, they’ll tell you Torontonians think they’re the "Centre of the Universe". But can you blame us? With the iconic skyline tucked right inside the original 416 area code—a badge of honor since 1947—this shirt is a tribute to the heartbeat of the province.
Featuring a distressed silhouette of the downtown core (look closely and you’ll spot a familiar tower!), this tee is the ultimate uniform for the urban explorer. Whether you’re grabbing a peameal bacon sandwich at St. Lawrence Market or navigating the 401 on your way to a weekend in the County, this shirt represents the grit, the culture, and the "Hogtown" pride that keeps Ontario moving.
Why you’ll love it:
-
The Legacy: Pays homage to the 416, the only Canadian area code to serve just one city.
-
The Mission: A celebration of Purposeful Travel that bridges the gap between our vibrant urban hubs and the hidden gems beyond the city limits.
Wear your roots, embrace the "Centre of the Universe" energy, and keep the road trip alive. 🇨🇦✨
The "Centre of the 416" Skyline Tee Size Guide
| Size label | Length | Width |
|---|---|---|
|
XS
|
27
|
16 1/2
|
|
S
|
28
|
18
|
|
M
|
29
|
20
|
|
L
|
30
|
22
|
|
XL
|
31
|
24
|
|
2XL
|
32
|
26
|
|
3XL
|
33
|
28
|
|
4XL
|
34
|
30
|
The "Centre of the 416" Skyline Tee
Whether you love it, loathe it, or just find yourself stuck in its traffic on the way to somewhere else, there’s no denying the gravity of the 416. 🏙️🚗 This shirt is for the locals who call it home and the explorers who know that every great Ontario road trip eventually finds its way back to the "Big Smoke".